Releases for
South Africa
BRAZIL’S IT SECTOR HAS MUCH TO OFFER & SHARE WITH SA
BRAZIL’S ELECTRICAL & ELECTRONICS SECTOR SEEKS SA PARTNERS
Brazil’s thriving electrical and electronics industry will be one of four trade sectors to come under the spotlight at Brazil Tech 2008, on 27 and 28 May, at the Sandton Convention Centre in Johannesburg.
Brazil Tech is part of a trade mission organised by Brazilian Trade and Investment Agency, Apex-Brasil, and aims to strengthen that country’s commercial relationship with South Africa. The focus of Brazil Tech is on ‘Brazilian Technology for South Africa’ and it targets local businessmen, public and private sector managers and opinion leaders.
The event comprises a forum and workshops on day one and scheduled one-on-one business-to-business (B2B) meetings on day two.
In turning its economic fortunes around, under social and economic conditions similar to those of South Africa, Brazil learnt valuable lessons and developed technological solutions and innovations that can readily be moulded to South Africa’s market requirements.
Indeed, local businesspeople that are active in the electrical and electronics sector would do well to visit Brazil Tech and explore the Brazilian technology and products being showcased, as well as the opportunities to forge trade partnerships with their foreign counterparts.
In 2007, Brazil’s electrical and electronics industry generated revenues of US$111.7 billion, contributing 4.4% to the country’s GDP. Exports in this sector accounted for 16.2% of the sector’s revenues, and for 5.8% of Brazil’s total national exports.
The two segments that accounted for the lion’s share of Brazilian electrical and electronic exports, in 2007, were components and telecommunications, accounting for US$3,151 million and US$2,491 million respectively and followed by home appliances and industrial equipment.
Among the companies that will represent this sector and participate in the Brazil Tech 2008 B2B Meetings on Wednesday 28 May, are Condupar with electric cables for appliances and automotive markets; Intral with fluorescent fixtures and ballasts; Clamper with surge protection devices; Sensotron with car and truck alarms and satellite tracking; Asga with multiplexers, modems and radio systems; Orteng Balteau with generators, battery packs, power rectifiers and control panels; Toshiba with transformers and regulators; Orteng Ltda with turnkey systems for electrical and automation; and MCM Controles with UPS, switching power supplies, DC/AC inverters and DC/DC phone line protectors.
Equally beneficial to Brazil Tech 2008 visitors, will be the forum and workshops that precede the B2B meetings.
The Brazil Tech 2008 Forum takes place on the morning of Tuesday 27 May and on the programme are lectures that will explore Brazil’s machinery and equipment, electrical and electronic, IT and medical-dental equipment industries.
In addition, the forum will look at how Brazilian technological advances can be adapted to meet South African needs; the successful use of open source software in Brazil’s public administration and the feasibility of sharing these programmes with the South African government; the use of IT in agri-business; as well as how the Brazilian government and people overcame the energy crisis of 2001, to become an international benchmark for managing energy distribution.
Later that same day, attention will turn to the Brazil Tech 2008 Sector Workshops, with four individual workshops exploring the solutions and innovations that Brazil is able to offer the South African market, in the Electrical and Electronics, IT, Medical-Dental Products and Machinery & Equipment sectors.
Brazil’s economic turnaround is unquestionably one of the great success stories of recent times, among emerging nations.
Says the president of Apex-Brasil, Alessandro Teixeira: “Brazil has largely transformed its economic performance over the last 15 years and is now the world’s 10th largest economy with a GDP greater than the rest of South America combined. Brazil is growing steadily and has the potential to grow still faster.”
As a fellow emerging nation, South Africa can benefit equally from the expertise that Brazil has to share and from the pursuit of trade partnerships with the companies driving the technological advancement of South America’s most successful country. Brazil Tech 2008 will provide just the platform to make this happen.
Persons wishing to attend Brazil Tech 2008 can register online at www.tradeprojects.net . Alternately, they can email or fax their contact details and indication of their desire to attend, to david@tradeprojects.co.za or fax 011 486 0530.
